株式会社KinishのHead of US Marketingの求人

Kinish is a global food-tech startup leveraging rice technology to bring delicious and sustainable alternative dairy products to the world. We have been gaining significant attention from various media outlets (examples below):
[Food & Beverage Technology Review] https://www.fbtechreview.com/kinish
[Nikkei Cross Trend *Japanese only] https://kini-sh.com/ja/2428

Utilizing our rice technology, Kinish has developed a new alternative dairy product. We are currently preparing for its launch in Japan, with plans for further product expansion in the future. To drive this growth, we are hiring a Head of Japan Marketing.

If you are passionate about introducing innovative rice-based products from Japan to both domestic and global markets, we encourage you to apply! Even if you are not yet fully committed to a job change and would just like to learn more, we’d love to have a conversation with you.
Please find the following R&R for this position.

• Develop and execute US GtM staretgy
• Manage product planning and development (e.g., defining product requirements for food manufacturers, reviewing samples, and providing feedback)
• Plan and execute promotional and communication strategies in collaboration with advertising agencies (e.g., PR activities, social media management)
• Analyze KPIs to optimize marketing performance
• Conduct market research and evaluate effectiveness to collect, analyze, and utilize insights
• Handle all operational tasks related to the above responsibilities

• Able to work professionally while maintaining a sense of enjoyment.
• Goal-oriented, focusing on how to achieve the ideal outcome rather than just observing how things unfold.
• A proactive self-starter who thrives in a team environment.

• Experience in leading the development and execution of marketing strategies independently while working closely with the executive team
  Hands-on experience in B2C food business marketing in the US (not as a consultant or agency, but in an in-house role)
• Experience managing multiple stakeholders
• Proven ability to direct advertising agencies, production companies, and build relationships with media partners
• Hands-on experience in marketing operations, including social media management, beyond just managerial responsibilities
• Logical thinker with strong communication skills and a friendly approach (as media appearances may be required as the face of the product)
• Experience in launching and expanding a brand or product from scratch (either in brand development at a large company or in marketing at a startup)

• Experience working in an English-speaking environment
• Experience working in a startup company
• Experience handling dairy products