Mission
To maximize the business growth of Spider AF by designing and executing Go-to-Market (GTM) strategies for both Japan and US markets from a marketing perspective. Based on a deep understanding of the product, you will integrate Product Marketing, Growth, and Brand to establish a clear market position and build a scalable, global growth engine.

Core Responsibilities
🔵 1. Global Go-to-Market Ownership

• Ownership of GTM strategy and performance for the Japan and US markets.
• Market selection, prioritization, and investment decision-making.
• Accountability for contributions to SQL, Pipeline, and Revenue.
• Designing mid-to-long-term growth strategies alongside the CEO.

🔴 2. Product Marketing & Positioning

• Defining product value and differentiation for the entire portfolio.
• Designing category positioning.
• Developing "sales-ready language" to empower Sales and CS teams.
• Acting as the bridge between the product and the market.

🟣 3. Brand & Awareness Strategy

• Developing brand strategies for Japan and the US.
• Building brand awareness, trust, and mental availability (recall).
• Overseeing PR, content, and event strategies.
• Integrating Brand strategy with Revenue goals.

🟡 4. Growth & Acquisition Strategy

• Designing acquisition structures (Paid / Organic / Partner).
• Optimizing CAC / LTV.
• Establishing a repeatable and scalable growth model.

🟢 5. Executive Leadership

• Overseeing and designing the marketing organization.
• Decision-making in English during executive board meetings.
• Cross-functional leadership.
• Accountability as an executive officer.

• Experience as a VP, Head of Marketing, or CMO in the B2B SaaS industry.
• Deep practical experience in Product Marketing.
• Experience leading GTM strategies in either the Japan or US market (ideally both).
• Ability to conduct management and strategic discussions in English.
• Japanese proficiency (enough to participate in internal meetings/discussions).
• A proven track record of marketing leadership with commitment to Revenue.

• Background in AdTech or Cybersecurity.
• Experience in category creation or market redefinition.
• Experience in the pre/post-IPO growth phase.