MKA:Product Marketing Specialist

Our company, Cluster. Inc, was founded in 2015, before the term “metaverse” became a buzzword, with the belief in its countless possibilities; pioneering the operation of metaverse platforms and virtual social media as a startup company. The platform we operate is attracting a high level of attention from the entertainment industry and all other business domains. We procured 5.2 billion yen in funding in May 2023, and are committed to growing our business globally and expanding our services to further promote the creator economy. https://prtimes.jp/main/html/rd/p/000000176.000017626.html In order to achieve this global business growth, we are looking for a person who will be responsible for everything from strategy development to planning and implementation of measures to increase awareness, retention rates, and experience of cluster, with a focus on creator marketing overseas (in mainly in North America). ❏Specific Duties - Qualitative user analysis through interviews and surveys of English-speaking users - Planning of virtual events and offline events to increase engagement of existing creators in English-speaking countries/attract new creators - Marketing strategy planning based on quantitative figures such as number of users, retention rate, etc. - Planning and execution of promotional strategies (SNS, advertising, etc.) - Planning and execution of online and offline events - Competitive analysis and market research based on data analysis - Feedback with internal stakeholders such as development team, design team, QA team, engineers, etc. - Direction to external stakeholders such as external advertising agencies, event production companies, etc. - Negotiation with external agencies: post-implementation analysis of measures, quantitative and qualitative reporting

Required Skills - Japanese and English language skills (both at business level or above) - User/community marketing experience (3+ years) - Data analysis, market research and competitive analysis skills - Communication and presentation skills We are expanding globally and developing a growth strategy in the Metaverse platform. This position offers many challenging tasks and plenty of opportunities for career growth. Please apply if you are interested.

Welcome Skills - Experience in overseas business in toC services - Marketing experience in overseas markets (3+ years) - Experience in planning and marketing in UGC services - Experience working in a startup

The kind of person we are looking for - Someone who has an international perspective to deal with different cultures and markets, understands consumer behavior in different markets, and can think flexibly to help brands appeal to consumers globally - Someone who can balance planning and executing data-driven marketing that goes for the surface and marketing for individual users - Someone with a high sensitivity for content (with a first-hand understanding of trends) - Someone who enjoys delving into the world of entertainment and fashion culture (has a wealth of INPUT in entertainment and fashion culture) - Someone who has a strong will and can vouch for their case, but also flexible as need be when working with the team - Someone with a venture mindset